LOVING BEYOND
Filmmaking is employment: How DStv’s Pearl Magic Prime continues to empower the youth through the industry.
https://youtu.be/Ue2W-Pcyqy0?si=Lt-Zja64MmyoaYwZ
The film and television industry in Uganda is more than entertainment; it is a powerful engine of employment and youth empowerment.
Every show commissioned by PearlMagic Prime employs between 100 to 300 Ugandans across different stages of production.
Behind every episode is a vibrant ecosystem of young creatives, technicians, and service providers whose skills and livelihoods depend on the industry’s growth.
As we prepare for the premiere of “Loving Beyond” on 1st December, Sunlight UG is taking a moment to highlight just how transformative film production has become for Uganda’s youth.
The Invisible Workforce Behind Every TV Show.
Most viewers only see the actors on screen, but a single production employs a vast team that works tirelessly behind the scenes. These include:
? Camera crew & cinematographers
? Light and sound technicians
? Makeup artists and hair stylists
? Costume designers & wardrobe assistants
? Writers & script supervisors
? Art department & set designers
? Production managers & coordinators
? Drivers, logistics, and transport teams
? Editors, colorists & post-production teams
? Caterers and support staff
This chain extends even further: equipment rental companies, location owners, boutiques supplying wardrobe, local eateries feeding the cast, and digital marketers promoting the show.
When a production begins, an entire micro-economy springs up around it.
Film as a Pathway for Youth Employment. Uganda’s youth make up the majority of the population, and film has become one of the few industries offering accessible career paths that do not require traditional academic routes.
The entry points are wide, creative, technical, administrative, and entrepreneurial. Many young people who begin as runners or assistants eventually grow into producers, cinematographers, directors, costume managers, or writers.
Film offers:
? Hands-on skills training
? Mentorship on set
? Exposure to real industry workflows
? Income opportunities for young talent
? A pathway to long-term professional growth
Power Magic Prime has consistently demonstrated that film is not just art; it is a job creator, a livelihood, and a future for many Ugandan youth.
“Loving Beyond”: The Next Production Powering Jobs
The upcoming TV show “Loving Beyond”, premiering 1st December, is the latest example of how local TV productions fuel employment. With hundreds of professionals engaged throughout its creation, the show reflects the collaborative spirit, passion, and resilience of our film community.
Beyond being a compelling drama, “Loving Beyond” represents:
? Jobs created,
? Skills built,
? Families supported, and
? Youth empowered.
Sunlight UG celebrates productions like this because they prove that the Ugandan film industry is not only growing creatively, it is becoming a pillar of economic impact.
#Loving Beyond
